Free courses for Medway traders

kent business school

News from Medway Council website

Retailers in Medway will have an opportunity to boost their trading potential by attending free training courses.

The sessions, offered by Kent Business School, aim to help retailers to drive customer footfall and increase sales and profit in the current difficult trading environment.

This is the second set of workshops of this kind in Medway, following a successful pilot in Rochester last year.

Medway is home to many long-standing independent shops, and the courses starting on 11 February will provide a platform for them to share their experiences and collectively improve customer care in the towns.

Cllr Jane Chitty, Medway Council’s Portfolio Holder for Strategic Development and Economic Growth, said: “This a great opportunity to bring traders together, and for them to share their expertise. The workshops were well received previously and we hope more local shop owners and managers will snap up this opportunity.

“Anything we can do to help boost local shops and encourage more people to do their shopping in Medway, is very worthwhile.”

Store managers and owners are encouraged to go along to all four workshops and are welcome to take along two other members of staff per session.

Kent Business School’s Debbie Kemp will lead the workshops with support from local experts.

Those unable to attend on the dates below can take part in a final round of workshops on 3,10, 17 and 24 June, from 6pm to 8pm at the University of Kent Campus.

To book contact Toni Doran on 01634 331855 or email

Venue: Medway Park, Mill Road, Gillingham, Kent ME7 1HF

Tuesday 11 February, 9.30-11.30am

Driving sales and profit

The aim of this introductory session is to identify the top trading priorities of the leading multiple retailers and applying this to your businesses. It will give you an overview on strategic planning, staff management, range planning and stock management.

Tuesday 25 February, 9.30-11.30am

The shopping experience: visual merchandising and customer service

The aim of this session is to determine how visual merchandising and store layout can be planned to improve the customers’ shopping experience and increase sales. It will also cover different approaches to customer service which add value to the product offer and encourage your staff to engage with your customers.

Tuesday 4 March, 9.30-11.30am

Multi-channel marketing and retailing

This session will identify how web-site design and marketing can increase sales by increasing customer awareness of your business and driving more footfall into your business. It will also cover how to use social media to engage with loyal and new customers.

Tuesday 11 March, 9.30-11.30am

Consumer insight – the missing ingredient: Listening, understanding and responding to the needs and wants of your customers

The aim of this session is to establish the fundamental role that consumer insight plays in building and maintaining a successful business. It will include key lessons learned from some of the world’s most successful retailers and provide. Simple, practical examples of the things you can do to improve your understanding of your customers’ needs and wants and how you can use consumer insight to shape your business and inform your marketing planning and decision-making.

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